{"id":1820,"date":"2017-02-10T11:13:28","date_gmt":"2017-02-10T11:13:28","guid":{"rendered":"https:\/\/www.esmadrid.com\/mcb\/en\/?p=1820"},"modified":"2017-02-10T11:13:28","modified_gmt":"2017-02-10T11:13:28","slug":"barcelo-torre-de-madrid-unconventional-hotel-opens-doors","status":"publish","type":"post","link":"https:\/\/www.esmadrid.com\/mcb\/en\/news\/barcelo-torre-de-madrid-unconventional-hotel-opens-doors\/","title":{"rendered":"Barcel\u00f3 Torre de Madrid: the most unconventional hotel opens its doors"},"content":{"rendered":"<p>Barcel\u00f3 Hotel Group has recently opened Barcel\u00f3 Torre de Madrid 5*. One of the city\u2019s most iconic buildings has been converted into an avant-garde luxury hotel with a mission: to connect with Madrid both differently and unconventionally.<\/p>\n<p>Madrid is a city that knows how to live, which is why its visitors should be able to experience that very privilege. The idea of enabling guests to connect with the city as a local would is the driving force behind the launch of the new Barcel\u00f3 Hotel Group hotel in the capital.<\/p>\n<p>With the seal of the prestigious designer Jaime Hayon, Madrid\u2019s new \u201cit hotel\u201d is inaugurated today in the heart of the city, Plaza de Espa\u00f1a, to offer both guests and locals a state-of-the-art and unique experience in the capital.<\/p>\n<p><strong>The Tower<\/strong><\/p>\n<p>An iconic building converted into a design hotel: Torre de Madrid is an emblem of the city that, for several years, enjoyed its position as the tallest concrete building in the world and, until 1982, was the tallest construction in Spain. A must of the Madrid skyline located in the most vibrant and international heart of the capital. Barcel\u00f3 Torre de Madrid is, for this very reason, a hotel inspired by its destination, capable of fusing design and international trends with influences from local culture, art and fashion.<\/p>\n<p>The new Barcel\u00f3 Torre de Madrid bears the signature of the prestigious designer Jaime Hayon, one of the most important figures of contemporary design. His singular, innovative and exclusive personality is evident in each detail of the hotel, entirely designed by him: design furniture, amazing plays of mirrors and a spectacular bear to welcome guests are just some of the examples that exude the innovative personality of the hotel, which aspires to become a point of reference for the world of interior design in the capital.<\/p>\n<p><strong>Experience Unconventional Madrid<\/strong><\/p>\n<p>Barcel\u00f3 Hotel Group remains committed to experiential innovation linked to concept hotels, with a 100% differential personality. This commitment materializes in Barcel\u00f3 Torre de Madrid as a hotel with attitude that proposes unconventional experiences along with the best guides and most prestigious events in the city, such as Mercedes-Benz Fashion Week Madrid. Barcel\u00f3 Torre de Madrid, official hotel of the catwalk, will be the first and only one in the city to offer the possibility of experiencing Fashion Week first hand with exclusive access to MBFWM catwalk shows and backstage area.<\/p>\n<p>The unique experience of enjoying Madrid is complemented by local insiders with creative energy and the best schedules, who have teamed up with Barcel\u00f3 Torre de Madrid to offer its guests the most vibrant character of the city in the form of avant-garde luxury. Defined as Unconventional hosts for unconventional people, \u201cThe Locals\u201d of Barcel\u00f3 Torre de Madrid are outstanding personalities from the world of Madrid art, fashion and culture, who will share with the hotel\u2019s guests their recommendations for a different stay in the city \u2013 including the possibility of having the experience alongside them, at first hand.<\/p>\n<p><strong>Design rooms with a twist<\/strong><\/p>\n<p>Barcel\u00f3 Torre de Madrid was born with the vocation to amaze through its details. The hotel\u2019s 256 spacious, light-filled rooms combine modernity and sophistication in accordance with the B-Room concept (Barcel\u00f3\u2019s maximum quality standard), and are fully equipped and decorated in a unique style that makes them stand out from any other hotel room from the very first glance.<\/p>\n<p>Each detail of the room has been custom designed, fitting in perfectly with unprecedented views of calle Princesa, Gran V\u00eda and the Royal Palace. The icing on the cake comes in the form of the Princess and Royal Suites with two private terraces measuring 79 and 150 m2: \u201cit\u201d rooftops for privileged travelers.<\/p>\n<p><strong>A hotel for foodies<\/strong><\/p>\n<p>It is no secret that Madrid is a point of reference in gastronomy. The hotel aspires to become a meeting point for guests and locals through food with personality that turns Barcel\u00f3 Torre de Madrid into a unique Foodie Social Club: Garra Bar and its restaurant Somos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcel\u00f3 Hotel Group has recently opened Barcel\u00f3 Torre de Madrid 5*. One of the city\u2019s most iconic buildings has been converted into an avant-garde luxury hotel with a mission: to connect with Madrid both differently and unconventionally. Madrid is a city that knows how to live, which is why its visitors should be able to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barcel\u00f3 Torre de Madrid: the most unconventional hotel opens its doors - Madrid Convention Bureau (en)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esmadrid.com\/mcb\/en\/newsold\/barcelo-torre-de-madrid-unconventional-hotel-opens-doors\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcel\u00f3 Torre de Madrid: the most unconventional hotel opens its doors - Madrid Convention Bureau (en)\" \/>\n<meta property=\"og:description\" content=\"Barcel\u00f3 Hotel Group has recently opened Barcel\u00f3 Torre de Madrid 5*. 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