,<\/span> Madrid has played host in the last years to some of the world\u2019s leading events including \u00a0the World Petroleum Congress, the World Air Traffic Management Congress and The Congress of the International Dental Federation. With more than 14,000 meetings and events per year serving to more than 1 million delegates, MCB is already paving the way for global standards in the sector.<\/p>\nAdding value to MCB\u2019s offering and shaping its future growth, BestCities will work with MCB to support future innovations and refine its legacy development, such as creating impactful city events for its future association meetings.<\/p>\n
As the first BestCities destination within the Mediterranean, MCB will help the alliance establish stronger ties and a more pronounced presence within the area.\u00a0 Very much in line with BestCities practice, MCB is committed to constantly evolving and reviewing its standards and undergoes an annual audit associated with \u2018Q de Calidad Turistica\u2019 \u2013 a quality certification for tourism services in Spain. Since 2012 MCB has passed the audit with flying colours, cementing its dedication to continually improving standards in its workings.<\/p>\n
Madrid has been committed to improving its sustainability with various programmes aimed to target this issue including City Hospitality Desks which help to control the wastage of unused city brochures through a dedicated delegates desk at conventions. This has grown massively with 11 meetings serving over 18,000 delegates supported this way in 2016. Ambassador programmes are also a key investment for the MCB with its own platform that identifies individuals within areas including non-for profit, NGO\u2019s and universities that have helped secure meetings in Madrid.<\/p>\n
As the MCB begin to look at formalising policies on conference legacy, the new BestCities partnership will support the city in acquiring knowledge within this area and position Madrid as innovative leaders in this field, alongside the other BestCities\u2019 partners: Berlin, Bogot\u00e1, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.<\/p>\n
The MCB is the first destination to go through BestCities\u2019 revised quality management system (QMS). With admission into the Alliance a guarantee to clients that the vital commitments to excellence such as venue capacity, international accessibility and infrastructure framework are a given, the new QMS further extends BestCities offering beyond the key convention elements a city must possess to host world class events. With a focus on advancing the purpose of meetings through vital areas including sustainability, accessibility and legacy development, it adds a further dimension and unique strength to its partner cities\u2019 offering.<\/p>\n
BestCities Board Chair, Jonas Wilstrup of Wonderful Copenhagen commented on the new signing:<\/p>\n
\u201cMadrid is a world class destination for conferences and events and we\u2019re ecstatic to be welcoming them onto the BestCities Global Alliance. Madrid\u2019s successful submission truly cements BestCities dedication to setting industry standards which we hope to help build with them over the next few years.<\/p>\n
\u201cOur dedication is to providing customers with seamless, worry-free services across a global network of cities. As our twelfth member, Madrid will enable us to continue to build the long-term loyalty by adding value through contributing to the cause of meetings. We\u2019re excited to be able to offer our expertise particularly within this area.\u201d<\/p>\n
David Noack, from Madrid Convention Bureau said:<\/p>\n
\u201cMCB trust that becoming a member of BestCities will enrich our knowledge as a convention bureau by embracing their ethos for commitment to excellence. In short, our aim is to guarantee that each congress held in Madrid will be a unique and successful experience made possible through the close working of our organisations.\u201d\u00a0 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Madrid Convention Bureau (MCB) was officially confirmed last 16th May as the twelfth partner of BestCities Global Alliance. The new signing will bring a truly dynamic international congress city and convention bureau to the alliance that now holds 12 members. With more than 3 decades of experience, Madrid has played host in the last years […]<\/p>\n","protected":false},"author":2,"featured_media":1943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n
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